1960s: CHEEZ-IT CHEESE CRACKERS.

Back to a more jocular treatment. Like the Shinola ad, this features a boy who displays remarkable nonchalance under punishment -- in this case, an energetic over-the-knee walloping from his mother for a catapult offence.

The message is that the product is "good any old time", even while being spanked.

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1997: King of the Hill